Senior Digital Marketer (Work from Home) Any Where From India Salary Per Year Rs.3,50,000 – Rs.5,00,000

Social Marketing Specialist

OLIVER – SEAPAC

Mumbai, Maharashtra

₹3,50,000 – ₹5,00,000 a year

Job Title: Social Marketing Specialist

Location: Mumbai, India

A LITTLE BIT ABOUT THE ROLE:

YouTube has seen tremendous growth in India. Millions of Indian users use YouTube to enjoy a diverse range of content produced by a dynamic and vibrant creator and partner ecosystem. We’re looking for someone to join the YouTube India Social team as a vendor: someone who is passionate about the YouTube brand and has a deep knowledge of the video / online content space, internet subcultures and the Indian creator ecosystem (across languages, genres etc)

As a social media specialist, you will wear many hats – a marketer, a project manager and a community manager – thus, the ability to pivot quickly and effectively is critical to this role

WHAT YOU WILL BE DOING:

As the social marketing specialist for YouTube India’s user brand, you will help represent the voice of the YouTube brand in the market via Social Media

• You will own the mandate for the content and community management strategy for YouTube India’s social media handles (and the YouTube channel for long format content).

• You understand the voice of Gen Z in the market, identify themes that resonate with them and ensure that YouTube continues to stay relevant with this audience.
• You also display strong skill sets in packaging and communicating YouTube’s responsibility driven brand narrative to the Gen Z audience as well as KOFs (key opinion formers) on social media .
• You are great at execution, mobilize quickly, love to develop amazing creative ideas and enjoy dabbling with data to tell a good story.
• You work efficiently with agency partners on briefing, ideation, assets creation, content development, day-to-day operations, community management, performance measurement and overall project management while ensuring top notch quality of work
• You have a keen eye for design and pay attention to the details.

• You make compelling presentations that excite local, regional and cross-functional stakeholders, as well as external partners.
• You will bring to life go-to-market plans for campaigns across owned & operated channels, social, influencer, virtual events and paid media.
• You are well-versed with social media management and take a keen interest in the space in order to keep abreast of the latest content and platform updates and changes. .
• Copywriting skills are an added advantage

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:

• Owning for social content and strategy for YouTube India social handles (IG, TW, FB, YT- long form only).
• Community Management with a focus on identifying engagement opportunities and driving conversations between brand YouTube and users.
• Inform and sometimes implement paid media to drive reach
• Performance reporting, identifying success, failures and opportunity areas. Developing presentations based on the same for externalization.

• Brief and work with agency partners to align, develop and ensure deliverables are being completed on time as per plan
• Liaise with internal and external stakeholders to align, inform and receive support to deliver social marketing plans.
• Constant experimentation and content innovations by identifying breakthrough content opportunities
• Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.

We are looking for:

• BA/BS degree or equivalent experience. Degree in Business, Communications, Marketing preferred, or equivalent industry experience
• 5-8 years of relevant experience in social marketing roles across agencies or client side
• A passion for the YouTube ecosystem, internet culture and current online social trends
• Proficiency in project management and marketing execution across channels and markets
• Strong strategic thinking and comfortable with data backed decision making
• Ability to navigate around an always-on social landscape
• Ability to navigate around social media analytics and 3rd party tools

A LITTLE BIT ABOUT THE COMPANY:

Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting.

Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever’s brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.

In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year.

We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing).

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.

Job No.3